Coupons for love.
I recently purchased the popular “$10 for $20 at Wholefoods” Living Social deal and was pretty pumped for a great bargain. As I walked into Wholefoods I passed a homeless man standing in front of the store, drenched in rain, rattling an empty Timmy cup in his hand. It hit me, why should I use this coupon to double the amount of food I’ll be consuming, when I can be using the extra value to create value for someone else?
10 minutes later, I left the store with a fair-trade coffee for myself and a spinach bacon breakfast wrap (my favourite) for my new friend. He was so happy and grateful, I felt better than had I ate the wrap myself. As a new consideration moving forward, I’ll now think twice about how best to spread the savings of coupon-crazed consumption. Coupon savings are a great way to spread the number of people that can benefit from the goods being purchased versus an excuse to consume more for yourself.
